Every True Tiger Brands
Missouri · active
Sourced · 2
Called by Mizzou Athletics (Sept. 2026) the third-party marketing agency supporting Mizzou student-athlete NIL opportunities; founded in 2022.
Verified Nov 1, 2026
NIL law in force
Missouri NIL law
Last verified Oct 31, 2026
At a glance
NIL law
- Citation
- RSMo § 173.280 Original bill: 2021 law (bill number differs between trackers)
- Enacted / effective
- Enacted 2021 Effective Aug. 28, 2021
Key provisions (as summarized by sources)
School direct pay / facilitation: Staff may facilitate third-party deals (2023) Disclosure: To a school-designated official after signing Agent rules: Must be registered/licensed Confidentiality / records: Athletes may not disclose school-contract terms the school deems trade secrets Transfer / eligibility: In-state recruits who sign an NLI may earn NIL before enrollment
Amendments and history
HB 417 (merged with HB 447), signed July 6, 2023, eff. Aug. 28, 2023: staff and coaches may help create and negotiate deals; NLI signees may earn NIL before enrolling
Verification note
primary
Sources (5)
Last verified Oct 31, 2026
Not legal advice. Read the statute or consult a licensed attorney. Report a correction.
Missouri NIL questions
Does Missouri have an NIL law?
Missouri NIL law status: NIL law in force (NIL law). Citation: RSMo § 173.280. Dates: Enacted 2021 Effective Aug. 28, 2021. Not legal advice.
Which FBS schools in Missouri does NILList cover?
NILList covers 2 FBS schools in Missouri: University of Missouri and Missouri State University.
How many NIL collectives does NILList list in Missouri?
NILList lists 1 NIL collective serving FBS schools in Missouri: Every True Tiger Brands.
What sources back this Missouri NIL law summary?
NILList bases this Missouri summary on College Football Business state NIL law table (Oct 2026), Missouri Revisor of Statutes, On3, The Drake Group Education Fund and Athlete Agent Labs, last verified Oct 31, 2026.