The Bulldog Initiative
Mississippi State · active
Named the Official Collective of Mississippi State Athletics in Aug. 2023 through a Learfield/Bulldog Sports Properties sponsorship.
Last verified Nov 1, 2026
At a glance
NIL law
Disclosure: To the school before deals take effect Agent rules: Licensed and registered with the state; UAAA and SPARTA apply
2022 amendment (per AAL) SB 2417, approved Apr. 18, 2024: rewrote the act, allowing third-party pay and school involvement
Resolved from the Mississippi Legislature: SB 2417 (2024), approved April 18, 2024, rewrote the Act; Drake's summary reflects the superseded 2021 SB 2313 text.
Sources (5)
Last verified Nov 1, 2026
Not legal advice. Read the statute or consult a licensed attorney. Report a correction.
Mississippi NIL questions
Mississippi NIL law status: NIL law in force (NIL law). Citation: Miss. Code §§ 37-97-101 to -109 (Mississippi Intercollegiate Athletics Compensation and Publicity Rights Act). Dates: Enacted 2021 Effective July 1, 2021. Not legal advice.
NILList covers 3 FBS schools in Mississippi: Mississippi State University, University of Mississippi and University of Southern Mississippi.
NILList lists 2 NIL collectives serving FBS schools in Mississippi: The Bulldog Initiative and The Grove Collective.
NILList bases this Mississippi summary on Mississippi Legislature, SB 2417 (2024), College Football Business state NIL law table (Oct 2026), Mississippi State University, The Drake Group Education Fund and Athlete Agent Labs, last verified Nov 1, 2026.
Mississippi State · active
Named the Official Collective of Mississippi State Athletics in Aug. 2023 through a Learfield/Bulldog Sports Properties sponsorship.
Ole Miss · active
Called by Ole Miss Athletics the official collective of Ole Miss Athletics; launched in early 2022. Memberships from $21/month.